How to Find a Favorite Book Seller

Source by Barbara Campbel

Major book retailers in America grossed more than $14 billion in book sale in 2012. In terms of book shopping, customers should be aware of a few things that will make their online shopping experience pleasant.

Understand an Author

When a reader finishes a book and was pleased with it, they get an appreciation not only for the content of the book, but the author who wrote it, and knowing who the author is can be an method to finding the material that you enjoy reading. Many online book readers choose to pick only what is on the New York Times Best Seller list. While these books are reviewed by many esteemed critics, there is a high chance that not all of the books will be appreciated by common readers. Having a favorite author and enjoying a specific writing style can allow a casual reader to find the writing that they, themselves, can appreciate. Forum discussion is another great way for readers to get together and voice their opinion on authors and writing styles, and this is another way for someone to find the books they love.

Perks to Purchasing Online

Another important factor to consider as a customer is the offers available online. New books can be purchased online cheaper than at an actual bookstore and many online distributors offer book bundles that can be bought together for a reduced price. Look for services that offer a reduced price in terms of shipping and handling as well. Many books have a cover price 25 percent cheaper online that a physical retailer, and you can combine this with being able to browse books conveniently from the comfort of your own home.

As a customer, these are enticing offers that encourage people to shop online, however many readers miss the aspect of actually going out to a bookstore and browsing through shelves. There are even options for customers who wish to sell their own used books or trade them with another user. These are critical aspects to consider for people who are both readers and online shoppers.

But a report created by The Guardian states that only 7 percent of books sold online were actually discovered online. This means that book shoppers are aware of popular books prior to actually going online to purchase them. While book discussion is huge on the internet, readers are still used to going to their local book store to browse the selection before going back home to purchase it online. There are, however, a wide variety of online services that provide unique and comprehensive user interface the eliminates the need for readers to continue in this method.

Textbooks and Bargain Bins

Online book shoppers should be aware of the wide amount of textbooks and bargains that are available online. Students and casual studiers alike have the option of searching for thousands of new and used textbooks. There are collegiate level textbooks for sale that have simply been replaced by a newer edition but still carry relevant information.

Bargain bins are either new or used books that a distributor would like to sell as quickly as possible. The books within these bins include some extremely popular books at one point that eventually get replaced by a newer book. Bins can also include hidden gems that many readers would not have found in the first place had a bargain bin not been present. As an online book shopper, it’s important to take advantage of everything online shopping services provide.

Write a Bestseller! A Simple Template for Chapter Structure

Source by Carmen Berry

One of the most important parts of your book proposal is your writing sample. You can pick the first chapter, or any other chapter that you think will showcase your writing talents the best. Your sample chapter will become your calling card. A solid, well-written sample chapter could seal the deal, resulting in a contract offer.

And it’s important for another reason. It will become the template for the rest of your book! As you create this prototype chapter, you’ll make a lot of decisions about how you’ll structure and write your other chapters. Once you’ve finished this writing sample, it’ll be much easier to write the remainder of the manuscript.

You may be wondering: “What kinds of decisions am I making here?” Let me explain.

Decide Upon the Number of Words and Work Backwards

Most books have a consistent style throughout the book. Generally speaking, a book is separated into larger sections with each part containing approximately the same number of chapters. The chapters are usually around the same length and have a similar number of sub-headings. Each section usually has a comparable number of paragraphs. And the paragraphs usually have a similar number of sentences. I don’t want to make this too mechanical, but the way the first chapter is written sets the template for all of the rest.

For the sake of example, imagine that your chapter will have about 5,000 words. If you have 5 subsection, that’s roughly 1,000 words each. If you have an average of 10 paragraphs per subsection, each paragraph would be around 100 words each. You’ll have to admit, 100 words isn’t that many to write. In fact, look at this paragraph you’re reading right now. Don’t bother counting the words, I’ll tell you: It’s 107 words long, and think of how short it is! All you need to do is write small chunks of words like this-of approximately 100 words each-and soon you’ll have all the words written!

Outline Your Book

If you’ve read any of my articles, or others on how to structure a book, you will learn that it’s usually best to outline your book before you start the actual writing. Take a look at this sample chapter outline that can serve as a starting place for your outline. Consider it one version of how a chapter in a self-help book could be outlined-a sort of all-purpose pattern. It may or may not fit your topic, but at the very least, it’ll help to illustrate what I mean by the kind of prototypical outline you’re working to create.

A Sample Outline

Introduction of Chapter: No title needed

Paragraph 1: A sensational, attention grabbing opening line and paragraph

Paragraph 2-3: Description of the problem

Paragraph 4-5: How the problem negatively impacted your life with short illustration

Paragraph 6-7: At least three takeaways your reader will gain from reading your book

Paragraph 8-9: Story illustration

Paragraph 10: Transition into next section

Subsection 2: Informative and energizing title

Paragraph 1: Opening statement about Takeaway #1

Paragraph 2-3: Explanation

Paragraph 4-5: Evidence and more explanation

Paragraph 6-7: Illustration

Paragraph 8-9: Summary

Paragraph 10: Transition into next section

Subsection 3: Informative and energizing title

Paragraph 1: Opening statement about Takeaway #2

Paragraph 2-3: Explanation

Paragraph 4-5: Evidence and more explanation

Paragraph 6-7: Illustration

Paragraph 8-9: Summary

Paragraph 10: Transition into next section

Subsection 4: Informative and energizing title

Paragraph 1: Opening statement about Takeaway #3

Paragraph 2-3: Explanation

Paragraph 4-5: Evidence and more explanation

Paragraph 6-7: Illustration

Paragraph 8-9: Summary

Paragraph 10: Transition into next section

Subsection 5: Chapter Conclusion

Paragraph 1: Summary of chapter content

Paragraph 2-3: Restate the problem and its negative impact

Paragraph 4-5: Restate your evidence and more explanation

Paragraph 6-7: Summarizing illustration

Paragraph 8-9: Promise of the great things that wait ahead once the problem is solved

Paragraph 10: Admonition to keep reading your book

Create Your Outline

You are not obligated to follow this outline. Translate this example to fit your book and chapter content. The point is: you need some kind of outline that indicates where all of the material will go.

Strengthen Your Outline

After you’ve completed your outline, ask yourself these questions:

  • Does your outline follow one line of thought or zigzag from point to point? If it zigzags, you’ll need to reorganize your outline so that your points follow a logical progression.

  • Is there anything missing? As you review the logical progression of ideas, have you left a step out? Walk through the outline carefully to make sure you’re presenting your material in a clear and coherent way.

  • Is there too much in the chapter? The first chapter lays the foundation for the rest of the book-but be careful not to overburden the chapter with unnecessary information. Anything that doesn’t directly relate to the topic should be put in later on in the book or into your “My Next Book” file.

After you have added, subtracted, and clarified your subsections, give each section a name that tells the reader what you will be writing about. Once you’ve completed the outlining stage, you’ll be well prepared to start writing. I’ll end with some of the best writing advice you’ll ever get: Start at the easiest place in your project and you’ll never get writer’s block. Before you know it you’ll be inspired and able to focus on the harder sections of your book.

The Secret Formula for Creating Best-Selling Titles

Source by Steve Manning

With the right title, your book can fly off the bookstore shelves, clog the internet wires and stuff your bank account full. But with the wrong title, it can languish untouched, unpurchased and unfulfilled. To create a best-selling title you must follow these guidelines.

Book Buyers are a fickle lot. And while we all agree we can not tell a book by its cover, we're even convinced that we can find out all we need to know by the title.

The title for your book is be precise, exact, even dynamic, but if it does not ignite an emotional flame within the reader, no one will want to open the cover (or press the download button).

While we're briefly discussing the two species of books, traditional paper and ink and electronically delivered ebook, you should be aware that the importance of the title is imperative to both. So, no matter what the final form will take, your selection of a winning title is essential.

I've seen really outstanding books, that were poorly titled, fail miserably. While mediocre offerings with tremendous titles, gain notoriety, fame and financial success that they really did not deserve – based on their content.

Now, that's not fair. But that's the way things are. You can argue the fact all you want – and frankly I'd agree that you were right – but that's not change the reality of the situation: two identical books, with different titles, will have different sales numbers.

Your job is to ensure that the title you develop is the title that will do you the most good!

So, let's get started. The first thing you've got to do is stop being so emotional about the title of your book. Ever since you began writing it, you had the title in mind. If not the precise word, then a very close estimate. Week after week you told friends and family about your book, the progress you were making and when they asked you what was was about, the first words out of your mouth were, "Well, it's called, '(whatever title you had decided on ) 'and it's about … "

Over time, the title began to sound more and more real to you. It began to take on a life of it's own, until finally, you reached the point where you could not see it being called anything else. I mean, that title was so obvious, so explanatory, so near and dear to your heart. If I know you, you were the person who came up with it, right?

That's what I mean by becoming emotional about the title. If someone, anyone, suggested a different title, you'd become defensive, even argumentative.

Stop that!

You want your book to be read by the largest number of people, do not you. You want your book to be a work that many people are talking about (positively) do not you? You want that book to be, at least a marginal, profit center for you, do not you?

Well it is not going to happen if you use a title that is less effective than another title.

Let me put you in the proper frame of mind right now. The title you've created is probably not the best title for that book of yours. Sorry, but it's true. In fact, I'll bet money that it is not and I'll be winning just about every time.

So, how do we get the right title for your book? It should not take long and it should cost you a lot of money, either.

On a piece of paper, write down the title you've chosen for your book. Now, let your mind wander and write down at least 10 other titles for your book. I do not care how wacky or crazy they are, just write them down. After about the fifth one, you'll have run out of wackiness and the titles will actually start to sound good.

Ten or 11, got it? Good!

Now, take the list around to as many friends as you can find. If you do not have many friends, you can literally approach strangers. Say exactly the same thing to them as you show them the sheet with the title candidates.

"I've written a book and now I have to decide on a title.

After you've asked about 100 people, a clear winner will start to emerge. Certainly you'll know the top three.

Sorry, your pet title will probably not be them.

And, no, it does not matter that your book is a technical manual, or a gothic romance, or a guide for redecorating your kitchen. You're asking these folks to select the title they prefer.

If you give lectures, it becomes really easy. Take the title candidates, show them to the audience on an overhead or a power point frame, and ask the audience the same question. Then count the hands for each title.

Now, if you want to get really good take the top three and create seven new titles. Actually design the new titles with the idea of ​​beating the old champions. Run them all through the old opinion mill again.

A clear winner will emerge. That's the title you should go with.

Is there a faster way of doing it? Sure but it will cost a few dollars. Go to, set up an AdWords account and place the 10 titles into 10 ads that you will rotate equally. Do not worry, Google Ad Words will show you how to do this. You'll have your answer in just a few days, a week tops.

The Aspirant’s Complaint: I Could NEVER Write A Book

Source by Bryan Heathman

Did you know that over 70% of people have written down “writing a book” on their bucket list? As such, I get business executives frequently asking me on planes or at the gym about what is involved in writing a book.

This Is My Story

Years ago, I was one of these people who wanted to write a book but didn’t know how to get started. Now having done written a book (on top of a busy schedule), I share the process of writing with aspiring authors all over the planet.

My advice for aspiring published authors is simple… all it takes is the right kind of preparation. In other words, you have to prepare to succeed.

But many people in my sphere of influence don’t just want to write a book – they want to write a best selling book. In fact, they come to me on their quest to get famous as a result of writing a book.

So the question remains, even though the marketplace is swamped with books, can you become a best selling author?

The answer is “of course!” But why am I so sure? Because the best seller lists are populated by authors – and somebody’s got to be on those lists. Why couldn’t it be you? The right kind of preparation and the knowledge of where to apply some extra effort can make all the difference between just another book release and a runaway hit – with you holding the reins.

As a publisher, I’ve worked with some of the best-selling authors in the world. Some of them truly are great writers. Ironically, others are merely great marketers. To me, it takes a winning combination of both in order to be truly successful as an author, to have staying power and to reach the top. Like any goal, you need to begin with the end in mind.

If You Fail to Plan, You Plan to Fail

In high school, my wrestling coach had this quote on the wall of our gymnasium: “If You Fail to Plan, You Plan to Fail.” Every day our team would reflect on this philosophy, and we were encouraged to develop a plan to overcome our weaknesses and leverage our strengths. Now many years later, this philosophy has proven to hold true in many pursuits… including building best-selling books.

Writing a book that becomes a best seller is feasible if you start your book project with the proper planning. Following the same niche-vetting process is required for every book, fact or fiction, no matter what your reasons may be for writing your manuscript. Once you determine what to write, preparing the book for your selected niche market becomes part of the writing process.

The first decision to make about your book is the decision to approach it with a sense of professionalism. Decide what your book is about and who it’s for. Understand who your competition is. Decide that you will complete your book and that you will publish it. Give yourself a deadline, and work steadily to meet it. Commit fully. This is the one distinguishing factor that all successful authors have in common – professionalism.

To get started with the proper planning and preparation you’ll need to create a book proposal, no matter which publishing model you choose. Whether you’re going to shop your manuscript to legacy publishers, self-publish it or choose something in between, proper planning is one of the biggest steps you can take on the road to best seller success.

The reason is that your book proposal will help you focus your writing ideas and help you treat your book as a business. The proposal includes a synopsis of your book, an analysis of your market, a comparison of competing books that are already in stores, and your plan for marketing your book.

In my travels with breakaway best-selling authors I often ask about their success stories, then look for common denominators of success. Here are a few of my discoveries – each best-selling author has at least one strength which include elements like:

  • Writing a syndicated newspaper column
  • Regular writer in an industry-specific magazine
  • Being a charismatic salesperson
  • Writing a high traffic blog
  • Large email database (or access to several)
  • Media savvy in radio or TV
  • Speaking within industry associations
  • Having a large social media following, typically on one social media platform (oddly, rarely on multiple social media platforms)

If you are already in the business of writing or speaking, take a look at the sales figures from your previous works and include these numbers in your proposal. Also include the number of speaking engagements you can line-up during the next twelve months, along with any book tours, media appearances, press releases, blog posts, and social media figures and projections. When your details start to take shape, so does the outline of your book.

Crystallizing Your Vision

As part of your preparation, ask yourself the following questions. Include your answers in the pages of your proposal.

Why do I want to write about this particular topic? Find your topic and angle. Do you have any story ideas or other compelling points to make? Start with a seed idea then build on it. Even the great works of the ages began with a simple seed that blossomed into rich maturity. Using stories is a great way to create a gripping, readable, authoritative book.

What do I want my book to do for me and for others? Determine whether your book will support another part of your business. Decide how you want your book to affect others and what you want them to take away from the experience of reading it.

Which specific audience do I want my book to attract? Are you writing fiction for stay-at-home moms looking to spice-up their daily routine? Are you writing Leadership materials for up-and-coming executives under 35 who are striving to build their career success? Know your target audience and get inside their heads.

Who else is writing successfully on this topic? What kinds of tactics are they using to gain exposure for their book? Success leaves tracks, so follow in the footprints of other best sellers.

Which format is best suited for my book? Should I publish in print, digital eBooks or both? Amazon sells more digital eBooks than print books. Surprisingly however, most authors make more income from their physical books. Having a well-designed physical book will boost your credibility.

Who would most likely be a good evangelist for my book? Take a look at the people in your inner circle and your social networks. See who is the most likely to serve as a center of influence for promoting your book, then figure out an incentive for them to talk-up your book.

It’s well within your reach to become a best-selling author. In fact, in some cases you can be a #1 Amazon Bestseller with a minimal marketing effort, given the right niche. When you break it down and take the right steps to reach your publishing goals, what sounds unwieldy today becomes matter of fact tomorrow.

The important thing is to get started. You’ll miss 100% of the shots you don’t take – so take a shot. Why not get started sharing your legacy with the world today.

How To Make Your Amazon Book Rank Soar With Free Book Hashtags and Kindle Select

Source by Douglas Glenn Clark

Many readers and authors would laugh if I announced, “My book has broken into the Top 80,000 best-selling books at” Yet that’s what I did. I also updated that announcement three weeks later when my book fell to 278,000 and then broke into the Top 10,000. You see, my ranking began at 950,000 – and I like progress.

Read on if you care to learn why these rankings matter for indie fiction and non-fiction authors, as well as business people who know they have a book (or article) in them but are too busy to take the leap.

The Amazon Kindle Select program fueled my rise (and fall and then rise). As a member I am allowed five giveaway days every three months. This promotion tool allows an author of articles and books to get some much-needed attention – if the author does some simple promotion.

You may wonder, why give away a book for free? Free is the new windfall. By sharing your article or book for free, you have the potential to achieve significant downloads. If you do this well, the Amazon system will be very pleased and begin improving your book ranking – even though no actual sales have occurred. Yet sales eventually will occur. More on that later.

In June of 2012, my first free day netted 209 downloads. I was thrilled because a writing colleague had told me that even 100 downloads can be significant.

In July of 2012 my second free day netted 5,376 downloads. I was stunned. My ranking soared from about 275,000 to as low as 9,950. How did it happen? I’ll tell you. But first…

Think about it. You are a new author, or you have a new business or acting or singing career and you need a boost. You create a Kindle Select article – a fairly short piece – or short book. It must be…

  • fun to read
  • informative
  • biographical and/or insightful.

But it can also include contact info and promotions for your product, service or expertise. How do 5,376 new fans sound?


As of July 3, 2012 my Amazon ranking for my new title is about 17,000. I guarantee my rank will continue to drop, until I can generate more sales and promote another free day. And yet for a couple days I was ranked in the Top 100 in three categories.

If you can get Amazon to pay attention – “Attention must be paid,” said the wife of Willy Loman in Arthur Miller’s classic play “Death of a Salesman” – you will be rewarded.

When I planned my second free day, I knew I would need help. This is how I got it.

First, I found a list of blogs that announce free Kindle books. Some are free, others charge a small fee.

My Twitter following was only about 500, so I hired Book Tweeting Service. For a modest fee, three days before my free Kindle Select day they began to Tweet promos that I wrote – with their help – that included links to Amazon, of course, and hashtags, such as #FREE #BOOK and #Kindle, etc.

I also purchased a “free alert” from Orangeberry Virtual Book Tours. They Tweeted my message all day long. Dedication is worth paying for.

I re-tweeted (RT) all the above Tweets as I saw them, and added replies and thank yous with my link.

I remained engaged online from 7 AM to 10 PM on the free day, with breaks, of course, and created new tweets as needed, which BTS and Orangeberry kindly RT’d.

Also, since I could tell I was doing fairly well in the United Kingdom, as their 24-hour free day was coming to a close, I featured tweets that reminded those readers to “get it quick.” Afterwards, I concentrated only on the United States.

How much did all the help cost? $180.98. In the hours following the free day, a trickle of sales — readers who missed the free day? — quickly returned $54. More sales will follow, so the outlay is a no-brainer.


Since I created the short links for my Tweets at, that site’s statistics told me which link was most popular. Naturally, I kept pushing that link.

Also, the music theme of my book provided an obvious audience. So before the free Kindle Select day, I grew my Twitter account by engaging that niche and a couple others. In short, authors must define their audience – and then engage them.

By the way, throughout the day I met some wonderful people who showed an interest in my project, so I was more than happy to RT their announcements and ideas. A sense of community and sharing developed, and it was very nice. I don’t care to compete with other writers. It is better to encourage them.

Another thing to keep in mind is that you need to inform book lovers of their options. For example, I wrote blog posts that revealed a Kindle device is not needed to get a free copy of a Kindle ebook: Just download free Kindle software. In the posts, I advised readers to Google “Free Kindle” for apps and other information. And I provided links for PC and Mac users. Make it easy.

But what about sales? Some authors merely post their book and it takes off. Why? I don’t know. Karma? Or maybe their book falls into a very clear genre. Millions of others get nowhere, and this is particularly true of non-genre fiction. Suffice it to say, if you want your beautiful book or article to get some attention, you must get in front of it and promote! Don’t be shy.

Kindle Select free days – if well managed – can get you some attention. As you improve your rank, Amazon begins including your title in simple promotions with other titles. This adds fuel to the fire. But…

As I said before, my rank will drop until I find new ways of engaging my readers and audience. The ups and downs are like an ocean tide: forward movement, retreat; forward movement… and so on. In other words, marketing never stops.

But that’s okay, because wishing and hoping rarely works. And it is exciting to your book rise and shine.

How to Find an Endless Supply of Best-Selling Ideas for Your Nonfiction Book Title

Source by Marcia Yudkin

Feel stumped when it's time to create your book title? There's no need to stare helplessly at a blank page or blank screen. Instead, jump-start your creation of a title by looking at successful books on today's best-seller lists and using the patterns you can identify in those titles to spark your own ideas, tailor for your own book's content and focus.

For example, you might look at the book title "Kisses from Katie: A Story of Relentless Love and Redemption," and analyze it as three emotional words using alliteration, then "A Story of …" two qualities, one of them modified in a curiosity-provoking way.

Likewise, you could look at "Is That a Fish in Your Ear ?: Translation and the Meaning of Everything" and analyze it as a weird, provocative question, followed by a simple one-word summary of the topic and a grand philosophical phrase.

Among business books, you may find yourself lingering at "The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich" by Tim Ferris and break it down as four promises, the first one as a way-out -of-reach dream and three more compelling promises starting with a verb.

As in example, you'll also see many numbers, particularly in well selling business books and self-help titles, such as "The 48 Laws of Power" by Robert Greene or "Goal Setting: 13 Secrets of World Class Achievers" by Vic Johnson.

Another attention-getting pattern is a reversal of expectations. For example, "The Gift of Fear" by Gavin de Becker makes us curious because we typically consider fear a curse rather than a gift.

Among cookbooks, you'll find grandiosity, as with "How to Cook Everything" by Mark Bittman. (Surely that's a huge exaggeration!)

In the science section, where many of us would expect dry, academic titles, you might smile at "Knocking on Heaven's Door: How Physics and Scientific Thinking Illuminate the Universe and the Modern World" by Lisa Randall. The pattern there consist of an opening phrase that quotes a popular song with a double meaning and a subtitle that defines the topic literally, completely ignoring the song reference.

Something you'll notice in many titles is alliteration – repeated initial sounds. For instance, as I write this, the nonfiction best seller list includes "Suicide of a Superpower" by Patrick Buchanan and "Living Large in Lean Times" by Clark Howard – where the repeated s's or l's make the title phrase much more memorable.

You'll also see titles that bring together opposites or contrasts to create tension in a phrase, as with "The Big Short" by Michael Lewis or "Forks over Knives," a book version of a documentary film on plant-based eating.

Undoubtedly you'll spot examples of one of the most popular title patterns today, a one-word main title followed by a much longer, clarifying subtitle, such as "Maphead: Charting the Wide, Weird World of Geography Wonks" by Ken Jennings or "Rigged: The True Story of an Ivy League Kid Who Changed the World of Oil" by Ben Mezrich.

Remember to use the patterns you see in your research for inspiration. Do not copy them. When you've done it right, you'll have a resonance of success that people feel without knowing why that makes them want to explore your book and buy it.

eBook Business – New York Times Bestseller List Evens the Field

Source by Katherine Mariaca-Sullivan

The New York Times will be including non-fiction and fiction electronic books, or eBooks, in their lists. Why has the most famous of lists taken the electronic plunge? According to Janet Elder, who is the editor of News Surveys for the NY Times, “It was clear that eBooks were taking a greater and greater share of total sales, and we wanted to be able to tell our readers which titles were selling and how they fit together with print sales.”

For those who don’t know, the bestseller list is put together by the editors of the “News Surveys” department, and not by the NYT Book Review department. The list is compiled from weekly sales reports from a number of independent and chain bookstores, as well as from certain book wholesalers across the United States.

Including eBooks in the NYT bestseller list is fundamentally important for two reasons:

1- It recognizes the seismic shift the publishing world is currently undergoing from print to digital. Again, according to Ms. Elder, “We’ve had our eye on e-book sales since e-books began,” Ms. Elder said. “It was clear that e-books were taking a greater and greater share of total sales, and we wanted to be able to tell our readers which titles were selling and how they fit together with print sales.”

As sales of ereaders skyrocket, not including electronic books on the NYT list offered skewed information about a book’s popularity. According to the Association of American Publishers, eBook sales in the first three-quarters of 2001 shot up $199 million from the same time frame the year before, from $105.6 million to $304.6 million. eBook sales are expected to rise even more in 2011, with predictions of sales in excess of $1 billion.

Richard Tanenhaus, editor of the Book review, said, that the choice was made to include eBooks on the New York Times Bestseller List, “To give the fullest and most accurate possible snapshot of what books are being read at a given moment you have to include as many different formats as possible, and e-books have really grown, there’s no question about it.” The new listings will give readers “the fullest picture we can give them about how a book is doing week to week,” he added.

Amazon, the world’s largest book seller, reported that sales of eBooks more than doubled sales of printed books.

2- Inclusion of eBooks in the New York Times Bestseller List evens the playing field between traditionally published authors and self-published digital authors. While the Times did not make it clear if they will be including self-published eBooks at this time, it is certain that they will have to as soon as a couple of self-published digital books go viral.

Self-published books, either the old “vanity pressed” books of a decade ago, the more recent print-on-demand books, or self-published eBooks used to receive bad press. Their authors were considered inferior than those who managed to land a traditional publisher, mostly because all it took for someone to self publish was the ability to afford the printing costs (rather than quality).

Just as numerous singing careers have been launched by self-promoted musicians on YouTube, there are bound to be writing careers launched by eBooks gone viral. With the chance to be included in the NYT Bestseller List, it is now even more important for eBook authors to learn the ins-and-outs of self-publishing, promotion and marketing.

How to Announce Your Book With E-Mail

Source by Sandra Beckwith

What’s the best way to announce your book via e-mail?

I’ve received quite a few book announcement e-mails lately, including some that were trying to achieve “Amazon best-seller” status. Sadly, most of the messages were not very compelling. More often than not, they were self-congratulatory (“I’ve achieved my dream!”) or self-serving (“If you buy my book on Amazon at 11 a.m. tomorrow morning, my book might become a best-seller!”). Some were brief: “My new book is out. Here’s a link where you can buy it.” Others were rambling. None of them told me why I’d want to buy the book – what was in it for me, the reader.

I don’t want you to repeat the mistakes I keep seeing in my inbox, so I’m sharing seven tips that will help authors with any level of marketing experience write a book announcement e-mail message that isn’t obnoxious, annoying, offensive, or downright sad:

  1. Start with the text from your back book cover. It should tell us why we will want to buy your book, right? You might need to massage it to make it more personal, since e-mail is such an informal means of communicating.
  2. It’s not about you. It’s about the person you’re writing to. Tell me what your book will do for me. Will it educate, inform, entertain, enlighten? What’s in it for me? How will your book improve my world, help me improve someone else’s world, or help me forget about my world?
  3. Include a link where we can purchase the book. Seriously – you’d be surprised at how many messages omit this.
  4. Forget the “help me make my book an Amazon best-seller” plea. Unless you are my total BFF, I don’t care if your book is a best-seller. All I want to know is whether I’ll like or need your book or whether I know someone else who would like it. If you feel compelled to be focused on that best-seller-for-five-minutes-on-Amazon plan, at least share information about your book, too.
  5. Don’t come on too strong. You might suggest that it makes a nice gift, but don’t tell me that I “should” buy it for everybody on my holiday gift list.
  6. Ask me to share your news with my networks. If I know people who will want to know about your book, I’ll help spread the word. But sometimes I need to be reminded.
  7. Remember that the quality of your announcement reflects the quality of your book, so make it as high-quality as you can. I received one this week that looked like a ransom note, with multiple fonts and sizes. And I know this wasn’t what the author intended. You don’t need to have a professionally designed, all-HTML’d-up message, but you do want something that reflects the quality of your book.

Send your announcement to as large a list as you can assemble, remembering that some people will be more interested in this news than others. And some are just naturally better at sharing and forwarding. And whatever you do, make this just the starting point for your book launch. There’s lots more you could – and “should” – be doing.

Ambitious Bestseller by Anthony Doerr

Source by Dmitriy T

He shows that the terror can be only a background for a whole another story written in short chapters and depicting human nature and its power to see the light in places where it looks to disappear.

The story is set some years before and then during the World War II in two locations: occupied France and Hitler's Germany. There's an orphan boy in Germany and one blind girl living in the heart of Paris. Marie-Laure LeBlanc is the only precious daughter of her father – a master locksmith working at the museum. She lost her sight at the age of six, yet her widower father never hints on her condition to be a defect. By creating wooden models of their street, taking her with to work, going with her to different locations and supervising to develop the sense of touch, he teaches her how to pull through in a whole new world without images. The man goes far than that: he buys expensive books in Braille to enhance Marie's perception of a fantastic world explored by Jules Verne. And through the entire story, we never notice a hint of girl's complaints. Things and objects, people and nature she can not see for obvious reasons, Marie imagines and knows by sounds and smells.

At the same time, the neighboring country is getting ready for war. An eight-year-old Werner Pfennig lives in the Children's Home in Zollverein together with his sister and a few other children without parents or bright future. Unlike other dwellers, he and his sister Jutta do not care for Nazism. What they are really engaged in is listening to the radio and learning incredible things from programs broadcast by an unknown Frenchman with a low and tender voice.

Their lives change when the Nazis come to France in 1940. Marie and her father leave their home place and a comfortable apartment to reach the land of Marie's uncle Etienne, who after a while becomes girl's best friend and supporter when her father disappears. There's something he left in one of Marie's models. There's something precious she has owned all the time, and what a Nazi gemologist von Rumpel will come for.

A talented German boy joins other extraordinary white-haired and blue-eyed teens at a nightmarish school for the military people of the country. It seems as though he gets what he wanted: the talent is noticed and even though he has no money, he is accepted, trained, and respected. But not by Jutta … She seemed to have more light and hers is bright enough to see how fast her beloved brother has become one of those, who made their father and thousands of other orphans' dads work for living coal-mining.

As years go by, Marie-Laure lives her own life with her extraordinary uncle, finds out about his secret hidden in the attic and joins the group of French guerrillas that works for the benefit of France. While the girl keeps growing the light she has inside, Werner loses more of his day after day. Deep inside, there's the voice that tells him things are not what they should be: prisoners should not be humiliated and left in the cold to die, classmates should not be hunted and beaten to death, killing others should not what their nation should do to prove its superiority. But the voice keeps down for years. Werner is sent to war and he does his job not only repairing radios around the occupied lands. He watches as others are killed and does nothing to save them. Deep inside him, there's still the light he can not see. And every reader knows one day Werner will make it get brighter.

While looking for guerrillas, he comes across the same voice he listened to in the Children's Home in Zollverein. Werner goes against his comrades and never reveals the secret until he hears the voice of a girl asking for help …

Although one can find dozens of books about World War II written by modern authors, there's hardly a novel like this. There are several setting and an extra writing writing manner: chapters are short and the action takes place both in the past and present. A reader starts with the final scenes and then goes back to the very beginning to know how it happened and what leads led to this outlet. Anthony Doerr uses gorgeous metaphors and has a great sense of physical details which help him to show passionate readers from all world corners that even in terrible settings and moments, there are still people, who keep the light inside brighter and try to be good to one another even if they are in different camps.

How to Write a Best Selling EBook

Source by Glen Ford

Writing a book is a difficult task. But the motivation for many of us is the dream of having a best seller. But how do you write a best selling eBook?

There are two sides to writing a best selling eBook. The first is to write a quality eBook. The second is how you market it to be a best seller.

In this article I’m going to concentrate on writing the best selling eBook.

But I can’t honestly write this article without acknowledging that writing a best seller is easy. Selling a book into best seller is much harder. You need to be a master marketer in order to produce a best seller.

Writing a best selling eBook requires several things. The first is that you absolutely must have a system for writing. Otherwise it will be almost impossible to write the quality of eBook that justifies the title — best seller.

What is quality in an eBook? Quality is found in three dimensions. The first is content, the second is organization and the third is delivery.

Content is a difficult issue for your reader to measure. After all they are reading your eBook precisely because they don’t have an answer to their problem. They simply don’t know your content as well as you do — so how are they to judge it? The answer is that they judge it by it’s applicability to themselves. If it solves their problems, helps avoid one of their pain points or helps achieve one of their pleasure points, then the eBook must have great content.

Ultimately, this is how you write a best selling eBook. Identify your reader before you begin to design your book. The technique is called targeting and it results in you knowing everything possible about your targeted reader. Their name. Their age. Their marital status. But most of all, you’ll know what motivates them. What are their problems? What causes them pain? What gives them pleasure?

By focusing your book on solving your target reader’s problems or helping them to avoid a pain point or even by helping them achieve an important pleasure, you’ll have aced the content portion of quality. And that is the most important characteristic for quality.

The second dimension is organization. To solve the reader’s problems you’ll need to convince them that you have a solution and that it’s worth doing. How you organize your argument. How you present your solution. How focused you are and how often you go skittering off topic all affect the quality. By focusing on the issues and avoiding extra information you convince the reader of your knowledge and your ability to organize that knowledge.

The third dimension for quality is delivery. Frankly there’s no excuse for poor spelling or poor grammar. At least with poor grammar most of your readership won’t know the difference. And if you write like you speak, your own voice will help to cover weaknesses in grammar. But every word processing program comes with a spell checker. Poor spelling comes because you either didn’t bother checking your spelling or you didn’t bother to hire an editor. Both of which implies you didn’t think enough of your product to check it. So how can it be high quality?