How to Self-Publish a Book On a Shoestring Budget

Source by Sid Smith

Let's say you want to know how to self-publish a book, and you want to do it in the least expensive and best way possible. Is this contradictory?

In fact, on my web site at Write and Publish Your Book, the two questions I'm asked the most are how to self-publish a book and how to do it on a shoestring budget. They also, coincidentally, want to know the BEST way to do this.

But for now, let's focus on this question of the best and cheapest way to publish a book. In fact, these are two entirely separate questions. The first question is, "What is the best way to publish my book?" Then, the second question should be, "What is the cheapest way to publish my book?"

See, most people who ask me this question are really just new to the business. It's a perfectly legitimate question, especially if you've committed over writing your book for two or three months (again, the timeline for writing a quality book is the subject of another essay). So let's take these two questions apart.

What is the best way to publish a book ?

Write an outstanding, must-read book that is unique, provocative, controversial, a literary masterpiece, or is approved by someone like Oprah. No, really. That's the best way to publish a book.

Take for example Joseph Finder, author of the best selling corporate espionage book, Paranoia . He'd had moderate success with his previous well-written CIA suspense novels, but he did not hit it big until he inadvertently created an entirely new genre with Paranoia . In his words, "All I was doing was trying something new – a thriller with a fresh setting, a fresh cast of characters."

Or, how about Nora Raleigh Baskin, popular author of middle-grade novels such as In the Company of Crazies (HarperCollins). She'd had a knee-high stack of rejection letters until she wrote the book she'd always wanted to write – not because she wanted to be published, but because she wanted to write this particular book. That one book, which she wrote from her heart, got her on the road to a successful writing career.

Many people have a great idea for a book, and many of these books are from their life experiences. They have no experience as a writer, but the strange thing is that they almost always ask first about publishing the book before it's even written.

Even if they do ask how to self-publish a book, they're still thinking in terms of publishing their best seller before they've even determined if there's a market for the book!

For example, remember the story about the guy who had to saw his own arm off with a dull knife in order to save his life? Aron Ralston did not just come up with the idea to write his book between a Rock and a Hard Place . His story was popularized well before the book was ever written.

Contrast that with the woman who wants to write about her experiences with domestic violence. Unfortunately, this is not an unusual story. As much as I'd like to see an end to this horrible sickness, the story will not need sell books.

And selling books is what it brings down to . Will your book sell? That's the ultimate question you need to answer if you want your book published. The question of the salability of your book applies whether you're self-publishing or trying to sell your book to a publisher. Either way, it's got to sell or it just will not go anywhere.

That said, let's get back to the original question: What's the best way to publish my book ?

Self-Publish or Traditional Publisher ?

There's no easy answer to this question, and the answer you get will depend on who you ask. I think a lot of it depends on you, the genre of your book, your experience as a writer and in sales, and your intentions for the book.

Self-publishing is ideal for a business person who wants to use the book as part of his or her overall business strategy. It's a great way to establish yourself as an expert in your field (assuming the book is well-written and informative). The book can be "repurposed" into E-books, teleclasses (telephone conference-call classes), Webinars (seminaries held on the phone and Internet), and often advanced courses sold for thousands of dollars. Thus, the book itself is printed at a loss and is generally given away to seminar attendees.

Self-publishing is also an option for novelists who really believe in their books, but because they're new can not find a publisher for the book. The key here is that you've at least tried to sell your book to a traditional publisher.

Self-publishing with an aim toward historical publishing with a major publishing house will require a tremendous amount of energy and perseverance to market and sell your book. If you can show that the book sells, you'll find a publisher. Just putting it on Amazon will not do a thing. You absolutely must work at marketing your book.

There are many self-publishing options, ranging from "free" (Lulu) to several thousand dollars. Perhaps the worst option is to go with what's called "Vanity" press. These are companies who will publish your book for two to ten thousand dollars, print 2500 or more copies, and do a minimal amount of marketing. You're stuck with a garage full of books and an empty wallet. Beware those companies who want to print your book in bulk.

Lulu is the most popular, but has its own costs. Most of the books published on Lulu sell no more than 10 copies – total. The books are amateurish, with home-made covers that look like something the dog chewed. The book print quality is good, but the printing prices are steep. For a fee you can have an ISBN number assigned and the book listed on Amazon.

On the other hand, for just a little more money you can buy your own ISBN number and have your book printed at Lightning Source for far less money per book. You'll make your investment back with less than 100 books printed.

Then, there's everything in-between, including "Print on Demand" book publishers who will create the cover, edit your book, and format the interior of the book so that it looks professional. Some POD publishers simply publish your book as-is. You provide the cover and the interior formatting.

Just consider that you generally get what you pay for, although some POD publishers will charge you high fees for what loosely resembles a marketing plan. Make sure you compare the options closely.

Traditional Publishing

Expect rejection. Seriously, the vast majority of books submitted to both big and small traditional publishers (publishers who either pay you up front or do not ask for any up-front money from you) are rejected. It's a fact of life simply because they're in it to make money. If they do not think the book will sell, they'll reject it.

The best way to ensure success is to write a beautiful, clever, provocative, inspiring, brilliant book. No, let me take that back. The best way to ensure success is to already be someone popular, well-known, famous, or influential. Think Donald Trump, Bill Clinton, or Paris Hilton (dread the thought).

If you're writing a nonfiction book, it's best to be someone important, have a track record in sales, or have excellent credentials. If you're not any of these, then consider co-authoring your book with someone who fits the above criteria.

Also, for nonfiction or a memoir, do your marketing research beforehand. If you can go into your book proposal or query letter armed with documented proof that people are buying your type of book AND that yours has a interesting and unique twist on a highly relevant topic, then you'll get their attention.

You'll need to write an excellent proposition. I've charged thousands to write nonfiction book proposals (and I have a good track record of success). It takes time to write a compelling lead that draws them into the benefits of publishing your book, and following that with a comprehensive plan for marketing your book. For nonfiction, you should have two solid sample chapters written.

But what about writing fiction ?

The first thing you'll need is a good, well-written, and interesting book. We recently had a novel writing contest at the site, and you'd be amazed at how many books had basic grammatical errors and were poorly written.

What are people thinking? Obviously, this is not you. So, take your great book and write an even better query letter. You'll need to have your book written. Do not say that "it's almost done," or that "I'm thinking about writing …" Ideally you will have gone through about a dozen drafts of your book before you send it to anyone.

It's far easier to get your book published if you've already been published. But if you're new, do not worry. There are ways … and there are certainly ways to do it on a shoestring budget. You can have cheapest, and you can have best, but you're going to have to work at it to have both!

Good luck and good writing!

3 Secrets for Selling More Amazon Kindle Ebooks

Source by Andrew Seltz

Since launching the Kindle Direct Publishing (KDP) platform, Amazon has created an amazing tool for authors to take control of their book publishing process. There is no more need to endlessly submit books to dozens of publishers hoping that somebody will read it, like it, and find a place for it in their catalog. But, the new self-publishing frontier is not without its problems.

Self-publishing means you (as the author) are responsible for everything. Once you get your book ready for publication, you are responsible for promoting it too. The marking process does not come naturally for many authors. I am going to share 3 secrets for getting the best results for your self-publishing work.

Here are 3 secrets to selling more Kindle ebooks:

  1. Keep Writing
  2. Internal Linking
  3. Craft Your Amazon Sales Page

Secret #1 – Keep Writing

The biggest mistake first time self-publishers make is thinking they can create one book and strike it rich. The truth is, the more you publish, the better your chances of building an audience for your work. Even better is to create a book series. Tom Clancy had the ‘Jack Ryan’ series, Sir Arthur Conan Dolye had ‘Sherlock Holmes’, and Sue Grafton has her ‘alphabet series’. But, it’s not just fiction writers who benefit from this approach. Think how many ‘Chicken Soup’ books have been written over the years.

Once people read one book in a series, they are more likely to read more. That leads us to secret number two.

Secret #2 – Internal Linking

For decades traditional publishers have used this promotional tactic. Inside every book they publish is a list of ‘Other Books By This Author.’ The more books you have published, the more chances you have to connect with a new reader. If you keep a list of your other books inside everything you publish, satisfied readers will find their way to your other books.

One of the great things about publishing books on the Kindle Direct Publishing platform is that you can update a book after it has been published. This means that every time you publish a new book, you can go back through your older books and update your list of other books available.

Secret #3 – Craft Your Amazon Sales Page

The primary sales tool you have when promoting your books as a self-published Kindle author is the Amazon listing for your book. Too many authors treat the content of this page as an after thought, but it is your single best marketing tool. Your listing must be carefully crafted to entice readers to take a chance and order your book.

The Amazon website is a marketing machine. The key to getting it to work for you is to get you book onto the various bestseller lists. Following the 3 secrets outlined in this article will greatly improve your changes of getting your Kindle ebook onto the bestellers list.

Tips Writing a Book – Get Started With Creative Book Ideas

Source by Judy Cullins

Need tips writing a book? Even best selling authors got help writing a book from a book coach or other professional. Now you can expand those creative book ideas to write, finish, and market your book now.

You already know the benefits. Your book will make a difference in people's lives. It will help your target audience get their problems resolved.

To get started writing your book, it's important to know your book's hot selling points before you write a word. Creative book ideas include knowing your topic first.

Follow These 10 Steps for Writing a Book to Make Your Book Stand out From the Crowd:

1. List your five favorite topics you'd like to write about.

Choose the one you are most passionate about now and will be for the next two years. Do not write another book until you market the first one.

2. Define on paper your topic, title, thesis and best audience.

After you know these and have spent some time clearing these on paper, take the next step.

3. Create a book chapter outline.

For each chapter topic, write 3-5 questions you will answer in it. Later add a hook introduction with benefits and a last paragraph to attract your reader to the next chapter.

4. Write a clear book title with an angle.

You have less than 10 seconds to grab your readers' attention. Your book cover and title must do that. Your working title or book title helps you focus and answer your buyer's reason for wanting the book. What number one problem will your book solve for your readers? Include your book's promise-the benefits – in your sub-title if not clear in your title. That includes the main benefits.

5. Write a personal Dear Audience Letter to Your # One Audience.

Tell them why your wrote the book and what it can do for them. It's far easier to write a book aimed at only one audience. Think a book series with your other audiences. Book sales grow when your book has an angle. You may think that everyone will want to read your book. Not true. Instead, choose your audience and solve a problem for them in your how to book. Your target audience wants particular, specific information rather than general.

6. Create your cover with your audience in mind. Personal growth people like aqua and shades of pink and salmon.

Include your book's promise-the benefits – in your sub-title if not clear in your title. It's better to be clear than clever, but the ultimate winning combination is clear and clever.

7. Write your book's thesis before you write a single chapter.

A thesis is one sentence stating the audience's main problem / challenge and how your book will solve it. Knowing the thesis before you write the book keeps you on track so you write focused, compelling, readable copy. Each book chapter must support your book's thesis. Take "Write your Chapters in Half the Time with Fewer Edits." A best book chapter title often includes your thesis as this book does.

8. Bypass the fear of low book sales: test your book's significance before you write it.

Know the ways to select a book topic that sells. Know what makes one book outsell another. Your book is significant if it has these elements: It presents useful information. It has the potential to make a difference in people's lives. It's lively or humorous. It helps answer important reader questions. It creates a defect understanding of human nature. If your book has only two significances, it will be worth writing. With three or more, it's a potential best seller. Make your book a priority so you can express your mission helping others to a better life, and at the same time make a consistent lifelong income.

9. Write down your publishing goals for this book.

Which suits your more– self publishing or a traditional publisher? Think about Print on Demand and whether these companies can deliver you a fair deal. Think about writing an eBook first or at the same time as your print book. You need far fewer resources and time to sell an eBook.

10. Organize your book files.

We creative thinkers need help. We waste over 150 hours a year looking for mislaid information. To get easy and fast book files retrospective do these:

First, create a master folder with your book's title. Inside, keep a separate file for each chapter. Name each chapter to make sense later. Within those, add your different notes, research, or resources. Title and date each file easily to find it later. For instance, Chapter One. Why Write a Book? -8-20-08. You will know what chapter version is the latest with new file dates.

You will now stop wasting time and money because unfinished projects that do not get shared, do not make you money and get your unique word out to your awaiting audience.

Writing a book is so much easier when you approach it in small bites. Now you can get started with these 10 tips writing a book.

Book Editing Services

Source by John Halas

Book editing services can turn a mediocre book into a best-selling book. When people write books, they usually make many mistakes that require book editing services. Some of the common mistakes made in books include grammar, wordiness, clarity, and punctuation. Book editing services enable writers to know what needs to be included or excluded in an article. Some writers fail to express their thoughts and ideas in a way that will be understood. Editing services correct these mistakes and ensure that the language used is appealing and captivating to the readers.

There are different types of books that require book editing services. They include fiction and nonfiction books, novels, biographies, memoirs, short stories, and children's books. It is important for an author to take his book for editing once he or she completes it. This is because the writer might be too attached to the book to give an objective critique. Sometimes, what a writer writers might make sense to him or her but not to readers. Book editing services are there before important because they allow the author to see these mistakes, get them corrected in order to transform the book into a best seller.

Different editors specialize in different editing services. It is there before important for an author to choose an editor who is matched for his book. For instance, if the manuscript needs proofreading, a copy editor should be consulted. When a book needs a creative plot and a flow of ideas, a manuscript editor is necessary to turn the book from a dull write up to a creative and appealing masterpiece.

There are various types of book editing services. First, developmental editing is done immediately a writer or author submits its manuscript to a book editor. The editor is in charge of organizing the ideas and thoughts of the manuscript in order to present it in a way that is factual and clear. The plot of the manuscript is critically assessed and improvements are made. Developmental editing is very important because it is targeted.

The book editor has the target audience in mind and ensures that the needs of the audience are addressed. During this stage, the book editor works with the author so that the author authorizes the changes that are made in the book. After developmental editing, it is important to consider book editing services such as substantive editing and proofreading.

Substantive editing is also known as rewriting the manuscript, and it involves thoroughly formatting and editing the book for style, content, and organization. This allows the information to flow well. This is where the book editor offers suggestions to the author in terms of arrangement of chapters and inclusion and exclusion of some sentences and chapters. Photos, references and graphics are checked as well as plagiarism. After this is done, the book will go through proofreading. A copy editor is in charge of proof reading the manuscript so as to check on any errors such as spelling and punctuation mistakes that were missed. When this is done, the author's book will be ready for publication.

The World's Best Book Publishing Formula for Self-Published Authors

Source by Bryan Heathman

The problem most first-time authors face is that they're great at writing but they're lousy at publishing. They do not understand how books are made or how they are sold. They do not realize the simple fact that writing their book is only 5% of the work involved in selling books.

What are the most common misunderstandings? As a publisher, I've seen the gamut, but here are just a few:

They think if they write it, buyer's will just show up automatically.

They are overconfident that their title will easily outshine the 300,000 new titles published each year.

They think publicity is someone else's job

They misjudge their audience's buying habits.

They create the cover art themselves or ask / hire a friend to do it for them.

To become a best selling author you'll need to get educated about literary agents, book proposals, book size options, pricing, cover design, interior layout, proof editing, distribution and how to work with major retail chains. There are lots of ways to gain this experience. You can go to author events, survey a variety of publishing blogs, or talk with your friends and collections who are successful published authors.

You can also check with a publishing insider who makes a living in this complex marketplace. A quick discussion will reveal the areas where your book is strong and where your tactics need to change.

For example, do you plan to publish your book in hard copy, digital, audiobook or all? Keep in mind that Amazon sells more digital books than print books, but both formats remain popular. Consider that having a hard copy of your book can boost your credibility as an author and give your audience something to remember you by. Checking with an expert can help you make the right decision.

Exclusive Yourself – Or Not

Most authors tend to think of Amazon exclusively when they think of publishing their book. However, Amazon is only one sales channel for your book. There are literally hundreds of book retailers – along with special companies which purchases far exceeded Amazon for certain books.

If you want to tap into the market in the most effective way, you're probably going to need some help reaching the buyers for those retail and corporate markets. Even in the Digital Age of do-it-yourself, having a publisher is a big help with this task.

The difficulty in using a legal publisher – those traditional publishing houses that once ruled the literary world – is that they hold all the cards. A legacy publisher has no qualm about taking control of your manuscript, paying you a pittance for it, then burying it in a warehouse after 90 days on the market – literally sinking your project until your contract expires years from now.

Whenever possible, publish your book non-exclusively so you can reap royalties from a wider variety of platforms. Using an assisted self-publishing model can help you navigate these waters more safely and effectively.

Even after you choose to self-publish, you can hire an agency to help sell your book into retail markets nationwide and around the world. Before going this route, consult with an expert to ensure your book is designed and priced perfectly so you're not left holding the cards when returns start rolling-in.

There has never been a better time in history to be an author. However, having your book on the virtual shelves of retailers worldwide is not enough by today's publishing standards. The # 1 problem for authors is that of obscurity in online catalogs, with millions upon millions of book listings. The smartest idea for your book publishing may just be that you do not have to know it all. A wise captain of industry knows when to work with a team.

Creed Griffon – Young Adult Fiction Book

Source by Timothy Thibodeaux

Let’s face it, as the final Harry Potter movie rolls around this summer there will be an empty void in the hearts and minds of all young adult fiction novel fans. Since I was a child, I always found great comfort in reading a good book. It didn’t have to be a great legend, a masterpiece novel, or on the New York Times best seller list to sweep me away into its pages. For me, it was always the story and the characters inside the pages that tagged the book as a best seller in my mind. Nowadays, there is so much false hype around some of the books and movies out there that you really can’ t tell if the story is going to be good until you’ve already spent your money on the book or a movie ticket. More often than not, we find ourselves trapped inside a weak story line with even weaker characters and we can’t help but feel like we were robbed of our hard earned money.

This is not the case with The Road To Dendura. Trust me, I’ve read thousands of books in my lifetime and I can tell you that the tale of Creed Griffon will live on for a long time to come. All avid readers have a knack for picking up on good stories that are destined to become a hard hitting book series as well as major motion pictures.

Here are a few good things about Book One of the Creed Griffon Series. The author’s name will catch your attention very quickly “C. L. Lewis.” Does that name remind you of anyone? Yes, of course, we’re all C. S. Lewis and Narnia fans deep at heart. So when you see the name C. L. Lewis, it simply jumps off of the book cover at you. Also, as much as we all like Harry Potter, isn’t it unsettling that he only got attacked when he was at school? This happened for at least for the first three books and movies. Creed Griffon is in the real world where his evil enemies are relentless in hunting him down. Creed never gets a break; he just can’t simply walk away from Hogwarts and live normally until school starts again. The Road To Dendura is a place where Creed must face and overcome his fears, he must choose to be good or to give into evil, he must choose to go on or to give up and quit, and to me – those decisions are as close to real life as you can get. This is what makes The Road To Dendura a great young adult fiction novel; it shows kids that they can overcome any obstacle in their path and that quitting is never an option.

C. L. Lewis has a way of speaking to the reader directly. Her words, the dialogue of the characters, flow and read as smoothly as two kids talking to each other at the school bus stop or two adults having a conversation over a good cup of coffee. That is how young adult fiction books should read – smooth, continuous, while driving you towards an edge of the seat climax that makes it all worthwhile. As a parent, you can expect to see many good things for your child to get out of this book: good character, exceptional morals, courage during trials, and the will to continue whatever the quest may be. Lastly, C. L. Lewis adds more than a fair share of good laughter, trust, and friendship to this tale. This book will make you smile, and then you too will wonder if Creed Griffon is the next Harry Potter.

34 Bubblegums and Candies – Book Review

Source by Amandeep Kohli

34 Bubblegums and Candies, written by the Indian author Preeti Shenoy, is a collection of 34 real life narratives and incidents based on the author’s life. Although a non-fiction book, this book is a really interesting read and because of this reason, 34 Bubblegums and Candies has gone on to become a national best-seller with hundreds of thousands of copies sold to date.

The author of 34 Bubblegums and Candies, Preeti Shenoy, was earlier a blogger who wrote regularly for some of the major newspapers. In 2007 she decided to take her hobby to the next level and thus was launched her debut book which soon climbed aboard all the major best-seller lists in India.

34 Bubblegums and Candies is essentially a collection of 34 anecdotes and experiences that the author has had throughout her life. Some of them are humorous while the others are a little sad but essentially each of these stories has an underlying message for the reader. It is through these short stories that the author has tried to capture a glimpse of the various facets of human life.

For example, the book starts off with the narration of events that lead to the death of the author’s father and how she manages to cope up with the tragedy. It is not a sad story or a dull one, rather it shows how everyone must encounter these tragic events and learn to live with them. The author beautifully captures each emotion with the beauty of her words.

The book reminded me of the movie Forest Gump. The author gets it spot on when she says that life is a little bit like candies and bubblegum. One must keep chewing to savor the taste that lies within. Sometimes the bubblegum may burst unexpectedly and one may be left with a sticky mess. These are the problems and unhappy times in one’s life.

At other times, life is like a candy stick. One must lick it slowly and relish what it has to offer. Sometimes we greedily bite off more than we can chew and this we must learn to avoid. Sometimes we encounter a rare moment when the balance seems right and a feeling of contentment reigns supreme in all of us. All in all, 34 Bubblegums and Candies is a must read book for everyone. It is available at all leading bookstores although online retailers offer a better discount on the same.

The Surprising Truth About How You Can Make It Big In The Book Business

Source by Paul Uduk

Is it possible to make it big in the book business in an underdeveloped or a developing country such as Nigeria noting that Nigerians don’t read? As a the founder of a platform that teaches people how to stake a claim in what has come to be called the expert industry, with focus on book writing, these are the type of questions majority of my candidates bombard me with. This article addresses these concerns.

As J. F. Kennedy once noted, the great French Marshall Lyautey once asked his gardener to plant a tree. The gardener objected that the tree was slow-growing and would not reach maturity for 100 years. The Marshall replied, ‘In that case, there is no time to lose; plant it this afternoon!’ A typical amateur author with a short-term mindset sees the world as the gardener, while those with long-term focus approach every enterprise, be it education, investment in stocks or book writing, as Marshall Lyautey. As trite as the following cliché is, it’s worth repeating, nothing good ever comes cheap. As Malcolm Gladwell pointed out in his elegant book, Tipping Point, to reach the tipping point in any endeavour requires about 10,000 man-hours of serious practice. That is about 10 years of effort. So to hop into the book business and hope to make it big overnight is like fast tracking pregnancy. It’s impossible under normal circumstances; it has to go the full cycle of nine months.

A close look at three authors that have become wildly successful, such as Malcolm Gladwell, Daniel Pink and Tony Robbins, shows that they have one thing in common: they are very prodigious in their output. Take Malcolm Gladwell for example. He is such a detail oriented author that when he sets out to describe something, he paints a picture so vivid that you cannot but read his to the very end. For instance, if he is writing about something as mundane as a door key, he would describe the colour, size, texture, brand, make and the type of key, the iron the key was made of, and not forgetting the country where the mine is located and the technology used in converting the iron ore to iron ingots and finally to key. Any wonder all his books including Outliers, Blink, Tipping Point, What the Dog Saw, and David and Goliath became instant best sellers? How did he hone his skills? He honed it over the years as a journalist, including over twenty with The New Yorker. On the other hand, Daniel Pink is trends and research oriented. He watches trends, follows it up with research and writes about it in a spirit uplifting way that you cannot but read his tomes to the end. Any wonder his Free Agent Nation, A Whole New Mind, To Sell Is Human and Drive became instant best sellers? Tony Robbins on his part is a master motivator and expert story-teller. He is so gifted in these arts that his books such as Unstoppable, Awaken The Giant Within, and Money: Master The Game are all run-away best sellers.

As you can see, Malcolm, Daniel and Tony are not only prodigious, they are also deep. These attributes would make publishers pay millions to get them on their stable. You cannot become an overnight wonder. It takes years of toil and sweat to become a worldwide sensation. Take the case of J. K. Rowling. A single mother, no publisher would touch her first Harry Porter fantasy novel. To them, it didn’t have market value. So what did she do? She stuck to her gun. She believed in the value of her work and persisted and today, her Harry Porter series is the best-selling book series of all time. The Harry Porter series have been turned into movies propelling her to the pinnacle of success as the richest author in the UK, with estate valued at over $1billion as at 2014. The same can be said of the Chicken Soup For The Soul series by Jack Canfield and Mark Victor Hanson. The first book in the series according to the authors was rejected over 400 times by the big publishers because they believed stories would not sell! What of the Guerilla Marketing series initiated by the late Jay Conrad Levinson in 1984? The very first Guerilla Marketing book was self-published and today is the best known marketing brand in history, named by Time as one of the top 25 best business books, with over 21 million copies sold. The guerrilla concepts have influenced marketing so much that the books have been translated into 62 languages and are required reading in MBA programs in most IVY League Schools around the world.

Again what is common even with these initially self-published authors is prodigious output, focus and believe in self or you would say, persistence and determination. They didn’t just write one shallow or even great book, uploaded to Amazon, composed a Gospel music to herald the release and expect the world to beat a path to their door as the average amateur author does. Also, these authors didn’t set out to write best-sellers. They wrote on what they were passionate about and their passion shone through their art. So the ingredients that make for an author that people are willing to read, follow and like are a series of books (not less than three, but the more the better), a niche that enables you to express yourself and your passion and finally depth. If you lack depth no one is going to take you seriously. Depth requires focus, thought and zeal. Depth requires you go where no one else has been. Depth requires you develop your own unique style. Uniqueness is both the foundation and the icing on the cake.

Ryan Holiday, the author of five iconic titles, such as Trust Me, I’m Lying, Growth Hacker Marketing, The Obstacle Is the Way, Ego Is the Enemy and The Daily Stoic, that have sold over five hundred thousand copies combined, advises all would-be authors that want to go far to write books that last forever by creating what he calls “timeless work.” By that he means going deep, travelling the road less traveled and by all means avoiding freaky fashion, here today, gone tomorrow. If you want to be like one of the icons highlighted here: Malcolm Gladwell, Daniel Pink, Tony Robbins, J. K. Rowling, Jack Canfield, Mark Victor Hanson, Jay Conrad Levinson, or even Ryan Holiday, start writing and you never can tell where your effort will land you. Forget accolades. When you do it well, the accolades will come. Do you have a story in you? Start telling it today. Let the end of one story be the beginning of another and before a decade is over, you will be on a pedestal as one of the immortals. Your book will make you immortal.

Strategies To Position Yourself As An Expert, Create Wealth And Fame Through Book Writing

Source by Paul Uduk

Introduction

Books represent one of the most lucrative products you can develop to position yourself as an expert both on and offline, more so, online. Your book can get to the White House, Kremlin or Buckingham Palace, some of the most secured places in the planet, which you may not be able to get to. But a book is a low value product, selling at about $10 to $20 so you need to sell thousands of books to really make money. Here I’m talking about really good books, well researched and written with a good storyline. An average book rarely sells more than a few thousand copies so you need to put in your best effort to ensure your book makes it to the best seller list. This is easier said than done, but it can be done.

There are many schools of thought on how one should approach the issue of book writing. Should you write a book after you have achieved fame or write a book to achieve fame? I believe it’s an egg and chicken story. I strongly believe any person who has a story to tell should write a book to bring his or her story alive. Fame is secondary but it may as well follow if you pursue the right strategies before, during and after your book is published.

A book should be at the centre of your strategy to becoming an expert. With your book, you can launch courses, mount seminars, join the speaking circuit as a motivational speaker, turn your book into a film, turn it into several formats like eBook, and audio book. So writing a book is very pivotal to your quest to building an expert empire. Indeed the easiest, fastest and boldest way to position yourself as an expert is to write a book. If you look closely, the fame legendary personalities such as Tom Peters, Simon Sinek, and Peter Diamandis, to mention just three, have achieved was aided by their books. Tom Peters’ In Search of Excellence (written with Bob Waterman) propelled him to stardom. So did Start With Why and Abundance: The Future Is Better Than You Think, by Simon Sinek and Peter Diamandis respectively.

Why You Should Write a Book

As I indicated above, you don’t write a book to achieve fame. If you do it well, fame will come. You write a book to share a compelling message. John Kremer is a well known authority in the book business. He is the author of the best-selling book, 1001 Ways to Market Your Book. Here are his top 10 reasons why you should write a book:

1. Become an expert

2. Support a cause

3. Share a message

4. Change lives

5. Attract better customers

6. Build your list

7. Establish an institute

8. Build a tribe

9. Create wealth

10. Sell rights

There is no feeling more exhilarating than stumbling on the world’s most iconic airports, libraries, shops and websites and finding your book displayed alongside those of the planet’s most revered authors like Daniel Pink, Malcolm Gladwell and Tim Ferriss. Books capture our imagination. Emily Dickinson said “there is no frigate like a book”, and an unknown author said, “if you drop a book and three pounds of gold, pick the book first before the gold”, while Charlie “Tremendous” Jones said, “of all the things in this world, only two will have the greatest impact on your life, the books you read, and the people you meet.” Nothing else comes close to giving you inner peace and satisfaction that exceeds all understanding than a book. So get up and start writing your first book.

Writing Your Book

A book is basically a story about yourself, others, events, phenomena, situations and the like that you pick up the threads and convey to others in the most poignant way that instructs, informs, motivates, inspires, entertains and educates. A book is at the intersection of ideas, information and knowledge packaged as a story. You package your story by exploring questions such as the following, first suggested by Brendon Burchard, the best-selling author of several books, including The Charge, Life Golden Tickets, and The Millionaire Messenger:

• Who are you and what have you been through in life that others can relate to in their own life?”

• What have you overcome and how?

• What did you figure out along the way?

• What did you succeed at-what results did you get?

• What are you going to teach me that I can apply now to make my life better?

Arising from the above questions, Brendon suggests asking secondary questions that will enable you flesh out your ideas, such as:

• A story of struggle from my past that my audience might relate to is…

• Something I have overcome in my life that others might find inspiring or feel a connection with is…

• The main lessons I have learned from my journey include…

• Accomplishments and affiliations I have in my life that help further my credibility include…

• Lessons I can teach people that will help them in my topic area and their life situation include…

Your Keys to Success

John Locke, who sold 1 million eBooks within five months and then wrote a book about it suggests the following:

1. Have a plan

2. Know your target audience

3. Take a business approach

4. Use the right tools and use them properly

The Three Ps That Bring Your Plan Alive

According to Brendon Burchard, one of the top 100 most followed online trainers on Facebook, you need the following – without going into details:

• Positioning

• Packaging

• Promotion

Three Cs That Show You Are Out There Only For Your Audience

Brendon further recommends the following, again without going into details:

• Care

• Compassion

• Consistency

The Six Simple Steps to Writing Your Book

In my interaction with friends, BWC (Book Writing Clinic – which I founded) alumni members and a host of others, the top question that usually crops up is “where do I start?” Briefly you can follow this seven-step sequence:

• Step 1: Decide What You Wish To Write About

• Step 2: Decide The Title & Sub-title of your Book

• Step 3: Decide The Content

• Step 4: Research Your Book

• Step 5: Decide Who Will Write The Book

• Step 6: Write, Proof Read & Edit Your Book

• Step 7: Publish & Release Your Book To The World

The Six Sections of a Typical Book

A typical book will have the following sections but note that nothing is caste on stone:

1. Acknowledgement

2. Introduction

3. Foreword

4. Preface

5. Contents

6. Index

Six Simple Steps to Structuring the Book or the main contents

According to information from BWC alumni members, this is the section most would be authors struggle the most with. Indeed, other than a book, you can use this approach for any product. If you’re a beginner, it requires limiting your book to five or seven chapters. This is how it’s done. Pick a notebook and divide it into five or seven sections (corresponding to the number of chapters you wish to write) and write the section or chapter headings and then follow that up with the five points you wish to make per chapter. Then begin writing. As a beginner, it’s important you don’t stretch beyond five major points per chapter to avoid repeating yourself. If you follow the sequence above, your notebook will look something like this:

Chapter 1: Point 1. Point 2. Point 3. Point 4, Point 5.

Chapter 2: Point 1. Point 2. Point 3. Point 4, Point 5.

Chapter 3: Point 1. Point 2. Point 3. Point 4, Point 5.

Chapter 4: Point 1. Point 2. Point 3. Point 4, Point 5.

Chapter 5: Point 1. Point 2. Point 3. Point 4, Point 5.

The Three-Step Formula To Writing Each Chapter and sub-headings

This is nothing more than the basic tool we use in every conceivable endeavour to generate ideas, which goes by the fearful name brainstorming. Brainstorming is a simple process for thinking about, listing ideas and grouping similar ideas together into buckets. This is how it is done:

Step 1: Draw a circle and write the main idea you wish to brainstorm on in the center of the circle, example, “how to cook mouthwatering coconut rice.”

Step 2: Write or list everything you know about coconut rice, with each idea sticking out from the circumference of the circle as legs. For coconut rice for instance, it will include rice, coconut, fish, and so on.

Step 3: Start brainstorming.

In reality, 5 – 7 people should participate in a typical brainstorming exercise. Follow brainstorming rules, which I suppose you know. If you don’t know read it up. Typically, avoid criticizing any idea, just keep bringing out the ideas no matter how outlandish. At this point we are looking at quantity, not the quality of ideas. The rule is, the more the ideas the better. After you have exhausted all the ideas, start eliminating repeated, unworkable and impracticable ideas, and then group related ideas into buckets. With your brainstormed ideas at hand, you’re ready to write your first book.

7 Mistakes to Avoid in Becoming an Expert Author

Book writing is a creative endeavour so the tendency as a beginner is to start doubting yourself. You start asking, what credentials do I have? You start fearing that people will laugh at you when your book comes at. My advice is to think of the opposites. Think of the applause you’ll get. Think of the new opportunities that will open up for you. Brendon Burchard, the founder of the now defunct Expert Industry Association, has the following advice for new writers trying to hammer out their first book. He says, don’t:

1. Let your inner critic take over.

2. Fail to keep your readers engaged.

3. Write and edit at the same time.

4. Forget to track your results.

5. Add too much irrelevant details.

6. Publish before you’re ready.

7. Stop learning when you know enough.

The Fastest Way to Get Your Book Published

As a beginner, your chances of landing an agent and getting you book published by one of the top three global publishers are slim. However, you can enlist Amazon’s vast resources to release your book to a global audience by using one or all of the following:

• Amazon Create Space (for physical books)

• Amazon KDP (Kindle Direct Publishing) (for eBooks)

• Amazon ACX (for audio books)

Publish on Demand Service Providers Other Than Amazon

Other than Amazon, the following independent publishers will gladly publish your book for as low as $500 depending on the contract you choose:

• Author House

• Greenleaf Book Group Press

• Telemachus Press

• Houghton Mifflin Harcourt Publishing Company

• Trafford

Formats to Consider Other Than the Physical Book

To gain enough traction, you need to publish your book in a format that people can access anywhere in the world. Without going into details, here are the main formats:

• PDF

• Epub

• Mobi (Kindle)

• Audio Books

• Book Turned Into A Movie

Pricing Your Book

Pricing is one of the most difficult and tricky aspects of selling books. Book prices range from 99cents for eBooks to $25 for hard covers, with the average for paper backs being about $10. While the default price for Amazon eBooks is $2.99, on your website you can sell at any price, indeed, for as low as 99cents. As a self published author you control how you price your book but as a general rule of thumb, the cheaper your book, the more you’ll sell. Unless you have deep pockets and a huge marketing machinery to engage in massive promotion, my best advice is to price your book at a single digit.

Platforms to Market Your Book

Here are the platforms in order of accessibility and control for selling eBooks and audio books:

• Your website

• Amazon

• Audible

• Lulu

• Indie Books

• Goodreads

• CD Baby

• Sound Cloud

• iTunes

Your Book Marketing Strategies

If you recall, under the keys to success, we quoted John Locke as recommending, have a plan, know your target audience, take a business approach and use the right tools and use them properly. We also mentioned the three Ps that bring your plan alive as positioning, packaging and promotion. If you did you job well at the beginning, you’ll reap bountiful dividends. Your blog and your website should be the command posts or home bases to bring your book marketing strategies alive. The subsidiary channels will be your Facebook Page, Twitter Handle, LinkedIn Page, YouTube and Vimeo channels. All the channels should work to drive prospects to your website to buy your book and position you as an authority and an expert in your own neck of the wood.

Jeremy Jones in a blog post “How to Write and Publish a Book to Become a Bestselling Author in Less than 30 Days”, wrote, “Writing a book is the most powerful way imaginable to market and promote yourself. The big picture is that you can rapidly create content and be seen, read, and heard on any Internet-capable device anywhere in the world and be promoted by the biggest brands in the world, namely iTunes, Amazon, and Google.” Jeremy suggests:

1. Create your content only once by answering questions in the form of a livecast.

2. Capture the video and promote it through Google Hangouts or YouTube Live.

3. Take the same content and repurpose it into a podcast and post it on iTunes.

4. Take the same content and convert it into a book cast.

Conclusion

Start writing to impact the world. Tell the world your story today, tomorrow may be too late. What I have said may seem daunting for a beginner but it’s not. That’s why you need help. The specific or exact steps to execute the strategies and ideas I have highlighted are sadly outside the scope of this article. If you wish to learn more, enlist in my Expert Empire Program, Book Writing Clinic or book a direct coaching session with me and you will be on your way to writing your first book, which may become a New York Times best-seller. You will never know until you take the first bold step to write your book. Paul Sweeney once said, “you know you’ve read a good book when you turn the last page and feel a little as if you have lost a friend.”